The Pokémon Craze is Back in a Big Way

The latest Buzz with Steph!

Have you noticed that everywhere you look right now, Pokémon is back in a massive way? If you’re anything like me, seeing those colorful cards instantly takes you right back to primary school lunchtimes, trying to trade your way to a holographic Charizard. It’s a full-blown nostalgic revival, bridging the gap between our childhoods and the current generation.

I actually got to witness this magic firsthand just last week. We have a few sweet local girls who pop into Wattle Bee Next before school to grab some Pokémon cards. They know I absolutely love Pokémon, so they always sit in our dining room to open their packs and show me what they get. The brand new Chaos Rising set just released on Friday, and the excitement was absolutely contagious. We were all huddled around the table when they pulled the ultimate chase card—the Greninja! The sheer joy and cheering that echoed through the shop was one of those perfect, unforgettable community moments.

That’s exactly why getting kids into the Pokémon Trading Card Game is such a brilliant, screen-free activity. Beyond the thrill of the pull, it’s packed with sneaky educational benefits. They are actively practicing reading comprehension, doing quick mental math for damage points, and learning amazing social skills like negotiating fair trades and strategizing.

But most importantly, it creates the most beautiful bonding moments. Whether it’s sharing the excitement of a rare pull over breakfast in our dining room or digging out your old binders at home to teach them the ropes, it connects us over a shared passion.

If you want to experience that same excitement with your kids, we sell Pokémon cards in-store at Wattle Bee Next and online. Pop in, grab a booster pack, and maybe it will be you to pull the next big chase card!